Danny Echeverría

I'm Danny

Product Designer UX/UI Designer

Fintech • SaaS • Design Systems • Dashboards • Enterprise UX

My Tools

About Me

Product Designer UX/UI with more than 8 years of experience in digital design, specializing in web products, mobile applications, and SaaS platforms. I have been involved throughout the entire design process — from understanding user and business needs and defining user flows to creating wireframes, prototypes, high-fidelity interfaces, and developer handoff. Experienced in Figma, interface design, solution validation, design systems, and cross-functional collaboration, with a focus on building clear, usable, and consistent digital products.

8+

Years of experience

7

Products shipped

4

Industries

Iterations to get it right

My Skills

Design Systems
UX Research
Visual Designer
Design Tokens
Variables

Work

The most importants works i have worked

Galgo — Credit Platform
Fintech 2024

Galgo — Financial Access for Independent Workers

Galgo extends credit to informal workers and small merchants who are invisible to traditional banking. I led UX and UI design, restructuring the loan application flow to reduce drop-off and build trust with users accustomed to being turned away.

ATM Sec dashboard
B2B Enterprise 2025

ATM Sec — Monitoring at Scale

A B2B platform for managing and monitoring ATM networks across multiple clients. I designed the information architecture and data visualization system for operators dealing with hundreds of machines simultaneously.

Rush My Passport design system
Design System 2023

Rush My Passport — Scalable Design System

Built a scalable design system from scratch: primitive tokens to semantic layers, documented components, and governance processes that let the team ship faster without breaking consistency.

Admisiones by Eccole
EdTech 2023

Admisiones by Eccole

Built end-to-end from problem discovery to MVP launch — a digital admissions product that replaced paper-based enrollment at private schools across LATAM.

Happiness Food e-commerce
E-commerce 2022

Happiness Food

Homepage redesign and conversion optimization for a food products e-commerce. Focused on reducing cognitive load in the purchase path and establishing a scalable UI system.

Chicks mobile app
Mobile 2022

Chicks

Full product design cycle on a mobile application — from user research and wireframes through prototyping, usability testing, and the final design system for handoff.

How I Work

A process built for complexity, not comfort.

Every project moves through five phases — not linearly, but deliberately. I document decisions as I make them so teams can build on the work, not reconstruct it.

Discover

Stakeholder interviews, competitive analysis, heuristic evaluation, analytics review.

Define

Problem framing, user personas, journey maps, design principles for the project.

Design

Wireframes, high-fidelity UI, prototype, component specifications.

Validate

Usability testing, A/B experiments, accessibility audit, dev collaboration.

Measure

Success metrics tracking, iteration roadmap, design system updates.

Stakeholder interviews, competitive analysis, heuristic evaluation, analytics review. I spend more time here than most designers — understanding context is 80% of the solution.
Problem framing, user personas, journey maps, design principles. I make the problem smaller before I make the solution bigger.
Wireframes, high-fidelity UI, interactive prototype, component specifications. Everything is built for handoff, not just for review.
Usability testing, A/B experiments, accessibility audit, developer collaboration. I consider a design done when it works for the people it was designed for.
Success metrics tracking, iteration roadmap, design system updates. Shipping is the start, not the finish.
Danjez

Do we work together?
Contact me below.